No Artificial or Hidden Sugars

No Sugar Alcohols

No Whey

No Soy Lectin

No Malt Syrup or Barley Malt

No Natural or Artificial Flavouring

No Tocopherol

No Preservatives

No butter

No Brown Rice syrup

No Corn Syrup

No Nature identical flavouring

No added colour

No Synthetic Vitamins

No Emulsifiers 

No Liquid Glucose 

No Guar Gum

No Binding Agents 

No Highly Processed Oils

No complicated processing

No small font sizes for ingredients