No Artificial or Hidden Sugars
No Whey
No Soy Lectin
No Malt Syrup or Barley Malt
No Natural or Artificial Flavouring
No Tocopherol
No Preservatives
No butter
No Brown Rice syrup
No Corn Syrup
No Nature identical flavouring
No added colour
No binding or filling agents, ex. guar gum
No complicated processing
No small font sizes for ingredient