No Artificial or Hidden Sugars

No Whey

No Soy Lectin

No Malt Syrup or Barley Malt

No Natural or Artificial Flavouring

No Tocopherol

No Preservatives

No butter

No Brown Rice syrup

No Corn Syrup

No Nature identical flavouring

No added colour

No binding or filling agents, ex. guar gum

No complicated processing

No small font sizes for ingredient